
MANILA, Philippines – April 5, 2025 – Amplify WEB3AI, in collaboration with Philippine Blockchain Week (PBW) and ATTN.LIVE, successfully kicked off its very first Creator Workshop at Udenna Tower in Taguig City, drawing a group of up-and-coming Filipino content creators into the exciting world of Web3.
Unlike typical seminars where the audience sits through hours of lectures, this workshop surprised participants with its highly interactive and hands-on format. Attendees didn’t just listen—they created. The four-hour session was intentionally designed to go beyond theory, offering creators real opportunities to write, film, and polish content on the spot with direct guidance from the instructor. For many, it was a refreshing shift from the usual “talking head” setups.
The exclusive workshop welcomed nearly 10 invited creators from various niches—ranging from lifestyle and tech to business and wellness—each curious to dive deeper into Web3 content creation and level up their personal branding.
The workshop featured three core parts: small talks, a keynote, and a practical session.
During the keynote, Chris Rodil—better known as Prof. Toff—delivered a powerful message that resonated deeply with the crowd: “You are the niche.” He urged creators to stop chasing trends and instead lean into their unique voice and story. Prof. Toff also shared personal insights from his dual journey as a registered nurse and content creator, offering a peek into the highs and lows of building an authentic online presence.
What truly set this workshop apart was the practical segment. After two hours of discussions and idea sharing, creators rolled up their sleeves for a one-hour challenge: to plan, write, and shoot a piece of content based on topics assigned by Prof. Toff himself. The room buzzed with creative energy as participants collaborated, shot footage, and received real-time feedback from the mentor. Many expressed surprise—and appreciation—for how involved and personalized the instruction was.
“Most workshops I’ve attended just talk about strategies, but this one actually made us do it,” one participant shared. “It pushed us out of our comfort zone in the best way.”
Adding inspiration from afar were virtual messages from Ian Utile, founder of ATTN.LIVE, and seasoned content creator Giu Comia. Both encouraged creators to embrace the possibilities in decentralized platforms and the evolving creator economy powered by blockchain.
Oh, and yes—the workshop was completely free. Attendees were treated to snacks and a welcoming environment that made collaboration feel easy and natural.
According to Amplify WEB3AI, this is just the beginning. The Creator Workshop will return in batches, each with different speakers and Web3 experts guiding a new wave of creators through the digital frontier.
To join future workshops or stay updated on upcoming events, follow Amplify WEB3AI across their social media platforms.