Last June 10–11, 2025, Ian Utile — founder of ATTN.LIVE and a pioneering voice in Web3 — returned to the Philippines for Philippine Blockchain Week (PBW) at the SMX Convention Center in Pasay, Metro Manila.

Despite spending just 72 hours in the country — his shortest visit yet — Ian packed his schedule with keynote talks, community meetups, and collaboration with both the $CIK and $KIKI teams and his global ATTN.LIVE crew.

The Keynote That Rocked PBW: Purpose Through Community

In one of the most talked-about keynotes of PBW 2025, Ian delivered a message that transcended blockchain:

“You want to find your purpose? You don’t find it alone. You find your purpose through your community.”

Using the analogy of the human body — where some are eyes, some are hands, and some are hearts — Ian challenged founders, builders, and creatives to recognize their role and plug into something bigger.

It was more than a metaphor — it was a roadmap for purpose in Web3.

Malakye Utile on Gen Z, Growth, and Community

Joining Ian on stage was his 16-year-old son, Malakye Utile, whose honest and grounded reflections brought a multigenerational perspective to the talk.

“I’m still figuring out my purpose — and that’s okay,” Malakye shared. “But I know that being part of different communities — climbing, family, school, church — is helping me grow.”

Malakye’s presence was a reminder that Web3 isn’t just for the future of finance — it’s for the future of families and generations, too.

$CIK: Tokenizing Faith, One Meme at a Time

One of the highlights of the week was the introduction of $CIK (Christ Is King) — a faith-based meme coin built on Base blockchain, backed by Ian as an advisor and champion.

“NFTs are exclusive. Memes are inclusive,” Ian emphasized. “Attach memes to purpose, and you build something that can move with the speed of culture — and last.”

Led by Curtis Smith and Alex, the Crisis Is King team believes in decentralizing faith communities, increasing transparency, and empowering global believers to take ownership of their impact.

Inside the ATTN.LIVE x $CIK Booth: A Community in Motion

With hundreds of people engaging daily, the ATTN.LIVE and $CIK booth stood out as a vibrant expression of community. Spin-to-win prizes, authentic conversations, and a shared vision powered the energy — despite FedEx delays holding 400 shirts in California!

Ian applauded the Filipino spirit of hospitality and hustle, saying:

“We landed at 6 a.m., and by 10 a.m., shirts were being printed locally. That’s the magic of community — and it’s why I love being in the Philippines.”

Purpose, On-Chain

The professionally filmed keynote will soon be released online, sharing Ian and Malakye’s powerful message with the world. As blockchain communities continue to scale, the core question remains:

“Why are we building?”

Ian’s answer is clear:

“You don’t find your purpose alone. You find it in community. And when you do — tokenize it.”